Understanding the “Looking Down” Generation

newsite3Customers are bombarded by advertising everywhere they go, billboards, car radio, bus shelters.  When they get home they are bombarded by TV, radio and magazines.  However, more and more people are looking away from traditional advertising methods and and are focusing on the self.  The surroundings around people are a blur and the focus is on smartphones.  Advertising billboards are just more blurry images we pass by without noticing that is why traditional advertising methods are being replaced by mobile advertising.  Even the power of television advertising is slipping, as viewers heads dip down to mobile phones and tablets during adverts.  So, still think mobile marketing isn’t for you yet?  Think again.  Mobile is not a passing craze or a novelty but has become an essential part of our working and social lives.  What can businesses do to get mobile ready?  Firstly make sure your website is mobile optimized.  This does not mean making a miniature version of your existing site but designing for mobiles first or separately.  Mobile browsing is completely different to desktop as the user interaction changes from click to touch and screen sizes shrink, so the “About Us” section is less important on mobiles and the map and contact details are extremely important.

Here are a few tips:

1. Use all of your available screen. Some screens like the iPhone 4 are roughly the size of a business card so keep that in mind. How much info can you put on a business card?

2. Keep text to a minimum. Make your message short and snappy and your font clean and large.  A rule of thumb for mobile design is if you can read it at arms length.

3. Images above anything else.  Customers are far more responsive to images than text.

4. Call to Action.  Mobile marketing is all about call to action, so be sure to have a click to call button or click to email button on your site and not just a typed version.  People on mobiles are far more impulsive so keep it simple for them to react.

With these simple rules you can really make your business mobile.  Please contact us at zapplab for an informal chat;-)

Advertisements

Why Should Marketers Care About Mobile Marketing?

ImageForbes recently ran a story on why marketers should care about mobile marketing, which made some excellent points that we will summarise here.  Mobile marketing is so important because it is the most personal technical device around and is something we enjoy on a personal level.  We are also never far away from our mobiles.  For most of the day (and night), mobiles are literally within arms reach.  We check them regularly for updates and for many it is the last thing they check before going to sleep and the first thing they check when waking up. When we leave the house we check for 3 things: Keys. wallet and phone.  How far have you turned back to pick up a forgotten phone?  People even arrive late for work to retrieve forgotten mobiles.

These devices control our lives and marketers need to start seeing them as serious avenues of marketing and not just tech gimmicks.  For years, zapplab has researched consumer relations with mobile devices and we have seen an incredible growth in use over the past 5 years since the release of smartphones.  But unlike traditional marketing, old traditions will not work on mobiles because they are so personal to the user.  Spam, junk and random scatter gun marketing approaches are gone.  So to is long winded copy and pages of info.  Keep it short and keep it snappy and visual. Zapplab recently released the 4 page app for businesses.  This product takes the essential information sought by customers on the move; who, what, when and where, and delivers it in a bite size mobile web-app that gets your message across in the 10 to 30 seconds customers will spend on browsing. 

The message is clear: all Marketers need to go mobile and get their clients into the hands of their customers before competitors do.  The full article by Kimberly Whitler is available here: http://www.forbes.com/sites/kimberlywhitler/2013/04/25/why-should-marketers-care-about-mobile-marketing/

The Future of Advertising is Mobile – so says Google!

Mobile-phone-advertising

Mobile-phone-advertising (Photo credit: Wikipedia)

In 2010 Google labelled the future of advertising at the Interactive Advertising Bureau’s MIXX Conference in New York as

“Display 2015: Smart and Sexy”

Google’s message? with a huge jump in smart-phone sales, mobile is going to be the number one screen through which users engage with advertisers’ digital brands.

“Today, the “click” is the most important way that advertisers measure their display ad campaigns, but it’s not always the best measure—especially if an ad campaign is designed to boost things like brand awareness or recall,” said Neal Mohan, Vice President of Product Management at Google.

“Just like most news articles on the web today can be commented on, shared, discussed, subscribed to and recommended, in 2015, 75pc of ads on the web will be “social” in nature—across dozens of formats, sites and social communities.

“Rich media formats work. They enable great creativity and interaction between users and advertisers, but today they only represent about 6pc of total display ad impressions. That will increase to 50pc, for brand-building ad campaigns.

“All the investments that are making display advertising smarter and sexier will help publishers increase their revenues. Display advertising is going to grow to a $50 billion industry in five years.”

(Siliconrepublic.com)

Let zapplab.net make your campaign smarter and sexier today!!

The Future of Mobile Marketing, Smart, Simple, zapplab.net

post_Wordpress_large3a

The future of mobile marketing is smart and simple. Why? Because your customers are now using their mobile devices to browse the internet and search for what they are looking for – your vital business information! No need to spend thousand re-developing your website or creating native apps – mobile apps are the answer!

zapplab.net is taking on the app stores by offering businesses a true alternative to smart-phone presence and marketing. App stores are jammed with millions of apps from all types of businesses and continuing to expand.

zapplab.net is offering a different approach allowing companies to build multi-platform web-apps called “zapps” .

We have an excellent beta offer: for just €49 you get all this:

1. zapp editor to easily build and update your mobile app.
2. Hosting for 6 months.
3. Unlimited users
4. Map/GPS functionality
5. Contact information at a click of a button
6. Embed video/audio/RSS
7. Share functionality
8. QR Code
9. Regular zapplab software updates

Why zapp your business?

http://www.zapplab.net

30% of users are now browsing on their mobile devices.

Over 98% of websites are not mobile compatible in Ireland, unlike our competitors in America and Asia.

Managing Director of ziggiapps.com, Aidan Haughey said;
“Getting on to smart phones is essential for businesses who want to grab customers attention;  your standard website will just not hold them. Users only browse for 20-40 seconds at a time and if they don’t get the essential information quickly you have lost them.”
zapplab.net’s solution is simple; strip your website down to the four essential parts of communication: Who, What, When and Where.

The four page zapp allows businesses to deliver their essential message  and can be updated regularly using a very simple online editor.

Is a web-app the same as a native app?

In the past there was a very clear divide between apps and websites. The main difference was that applications could access the hardware on phones such as GPS or camera features. But now, thanks to HTML5, the line has blurred and web-apps are now so similar to apps, most customers won’t realise the difference.

Distribution of zapps are also simpler than conventional methods. Via QR Codes they can simply be downloaded from a website/social site or can be emailed or texted to customers who can the open them on their phones.  QR codes can also be displayed on print media allowing customers to easily digitise your leaflet or poster to their phone in seconds.

A zapp is a marketing app.  Get started by going to www.zapplab.net