Why Should Marketers Care About Mobile Marketing?

ImageForbes recently ran a story on why marketers should care about mobile marketing, which made some excellent points that we will summarise here.  Mobile marketing is so important because it is the most personal technical device around and is something we enjoy on a personal level.  We are also never far away from our mobiles.  For most of the day (and night), mobiles are literally within arms reach.  We check them regularly for updates and for many it is the last thing they check before going to sleep and the first thing they check when waking up. When we leave the house we check for 3 things: Keys. wallet and phone.  How far have you turned back to pick up a forgotten phone?  People even arrive late for work to retrieve forgotten mobiles.

These devices control our lives and marketers need to start seeing them as serious avenues of marketing and not just tech gimmicks.  For years, zapplab has researched consumer relations with mobile devices and we have seen an incredible growth in use over the past 5 years since the release of smartphones.  But unlike traditional marketing, old traditions will not work on mobiles because they are so personal to the user.  Spam, junk and random scatter gun marketing approaches are gone.  So to is long winded copy and pages of info.  Keep it short and keep it snappy and visual. Zapplab recently released the 4 page app for businesses.  This product takes the essential information sought by customers on the move; who, what, when and where, and delivers it in a bite size mobile web-app that gets your message across in the 10 to 30 seconds customers will spend on browsing. 

The message is clear: all Marketers need to go mobile and get their clients into the hands of their customers before competitors do.  The full article by Kimberly Whitler is available here: http://www.forbes.com/sites/kimberlywhitler/2013/04/25/why-should-marketers-care-about-mobile-marketing/

Pope in Your Pocket

Pope in your pocket. All you need to know about the new Pope in an app.  All the facts, news and developments from Rome about Pope Francis the first.  Click on the link or scan the QR code with a smartphone to download.  http://store.zapplab.net/#!/sample25

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The app was built using www.zapplab.net and only took minutes to build.  http://store.zapplab.net/#!/sample25

Intelligence, Grace & Progress – The Year of the Snake!

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Kung Hei Fat Choi! Happy New Year!

February 10th marks the beginning of the Lunar New Year; moving from the Year of the Dragon with it’s promise of change, success, kindness and good luck to the year of the snake  bringing wisdom, intelligence and steady growth where focus and concentration are applied. Beware on the financial front!

Feng Shui Outlook presents us with a Ying Yang view of the arriving snake wisdom: ‘The Year of the Snake is coming and it promises some big challenges. But it is also bringing some of the best opportunities we’ve seen in a long, long time’ 

According to the ChineseFortuneCalendar.com Chinese astrology is based on the balance of the five elements of each animal.The snake contains mainly fire. It also contains some metal and earth. 2013 is a water year and the colour of water within the five elements system is black therefore it is the year of the Black Water Snake. As water and fire are opposite elements, some suggest that most people will experience a mix of good and bad fortune in 2013.

The Snake is the most intuitive, introspective, refined and collected of the animal signs. People born in the Year of the Snake are attractive people who do not become flustered easily. They are graceful, exciting and dark at the same time.

How does the Snake fair in a business environment?

Contemplative and private, the Snake is not outwardly emotional. Cunning and reticent, the snake works very modestly in the business environment plotting and scheming to make certain things turn out exactly as they want them to.

Find out which animal represents the year you were born

What does this mean for you in 2013? Here’s your answer from futuresobright.com!

ziggiapps and subsequently zapplab.net came into being in 2009, the year of the Ox, so we are predicting a year of focus and hard work to get us where we want to go! With Mobile Marketing growing at an exponential ratecheck out the facts here –  we know where our focus lies!

Join us today for free @ zapplab.net

zappy New Year

Photographers – Attract More Customers with Portfolio Apps

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The team here at, zapplab.net, has come up with a brand new marketing platform for photographers, the ideal way to go mobile and communicate with your target market. Showcase your images and services, and enhance your existing online presence!

Why go mobile?

The founders of zapplab have been studying the mobile market for years; current figures on mobile trends speak for themselves:

81% of mobile device owners use their phones for product/services research.

95% of smartphone users look up local information  – 61% of whom follow through with a call.

9/10 mobile searches lead to action.

(For more on mobile trends click here.)

These figures indicate that mobile users browsing on their mobile devices are looking for specific information on the go and respond to smooth optimised mobile experiences. They want key information answering basic questions on a given product/service/event. In response to this, zapplab offers a 4 page zapp which shares this essential information: Who? What? When? & Where?

Where do photographers and weddings come into this marketing equation? 

zapplab provides photographers with a smart and simple mobile marketing solution; an optimised mobile experience. Digitise your business card, mobile optimise your portfolio and put your business details directly on the phone and in the hands of prospective clients. With click-to-call functionality you can be contacted at the click of a button.

Consider for a moment your website and Facebook page as your online brochure – and consider this opportunity to go mobile as your online flyer. It is mobile, social and peer-to-peer marketing/branding at its best! Your logo, contact details and images distributed quickly and easily across social media, text and websites.

On publication of a zapp, a unique QR code is generated which you can include on business cards and existing promotional material. zapplab’s powerful tool allows you to expand your reach while giving you complete control over your chosen mobile marketing strategy.

zapplab can also enhance your branding at conferences, events, festivals and be useful for small/medium size companies – another service which can make you stand out from the competition and bring in extra revenue for your business.

Check out a sample portfolio zapp recently produced by Ebony & Pearl Photography marketing their wedding photography services.

zapp happy!

‘Mobilise’ your Car Sales with zapplab!

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This is a busy month for car sales and the competition is tough, especially in today’s market. Getting your customers attention has never been more important.

It is estimated, for every car sold their will be €1000 spent on advertising. It’s quite a big chunk of the overall margin but this is the reality of attracting customers in the car industry.

Bin that Brochure?

Over the past month I have visited a few dozen showrooms around the country. All the usual polished brochures were on show but none offered a mobile option. With over 60% of people now using their phone as the primary device in gathering information, isn’t it time every business went mobile?

Brochures are great and essential to entice clients, but they are usually rolled and binned shortly after leaving the showroom. They are expensive to print and deliver and lack the interactivity needed in modern advertising.

No, Digitise It!

With just a simple QR code (Quick Response Code) you can digitise all your promotional material – including your brochures. Customers can simply scan and enjoy all your high impact brochure content on their mobile device and even watch a video advertisement.  With the addition of a small sticker on every brochure, car windscreen and showroom window, you can offer 24 hour access to your brochure information via your own purpose built mobile web-app!

Getting your point across quickly and stylishly is the key to selling high-end goods such as cars.  Imagine how impressed your customers will be when they can download an app for your dealership on the specific car they want!

The great thing about mobile marketing is the distribution costs.  Simply send out the app via social media, email or SMS and you are directly on potential customers phones.

How much does it cost? 

You can create web-apps for just €9.99 per month using zapplab.net

It’s very simple and you can switch it on and off as often as you like and pay only for the months you require.

There has never been a simpler and easier marketing solution for car dealerships – go mobile and reach your customers this January.

zappity New Year from all the team here at zapplab!