Understanding the “Looking Down” Generation

newsite3Customers are bombarded by advertising everywhere they go, billboards, car radio, bus shelters.  When they get home they are bombarded by TV, radio and magazines.  However, more and more people are looking away from traditional advertising methods and and are focusing on the self.  The surroundings around people are a blur and the focus is on smartphones.  Advertising billboards are just more blurry images we pass by without noticing that is why traditional advertising methods are being replaced by mobile advertising.  Even the power of television advertising is slipping, as viewers heads dip down to mobile phones and tablets during adverts.  So, still think mobile marketing isn’t for you yet?  Think again.  Mobile is not a passing craze or a novelty but has become an essential part of our working and social lives.  What can businesses do to get mobile ready?  Firstly make sure your website is mobile optimized.  This does not mean making a miniature version of your existing site but designing for mobiles first or separately.  Mobile browsing is completely different to desktop as the user interaction changes from click to touch and screen sizes shrink, so the “About Us” section is less important on mobiles and the map and contact details are extremely important.

Here are a few tips:

1. Use all of your available screen. Some screens like the iPhone 4 are roughly the size of a business card so keep that in mind. How much info can you put on a business card?

2. Keep text to a minimum. Make your message short and snappy and your font clean and large.  A rule of thumb for mobile design is if you can read it at arms length.

3. Images above anything else.  Customers are far more responsive to images than text.

4. Call to Action.  Mobile marketing is all about call to action, so be sure to have a click to call button or click to email button on your site and not just a typed version.  People on mobiles are far more impulsive so keep it simple for them to react.

With these simple rules you can really make your business mobile.  Please contact us at zapplab for an informal chat;-)


Intelligence, Grace & Progress – The Year of the Snake!


Kung Hei Fat Choi! Happy New Year!

February 10th marks the beginning of the Lunar New Year; moving from the Year of the Dragon with it’s promise of change, success, kindness and good luck to the year of the snake  bringing wisdom, intelligence and steady growth where focus and concentration are applied. Beware on the financial front!

Feng Shui Outlook presents us with a Ying Yang view of the arriving snake wisdom: ‘The Year of the Snake is coming and it promises some big challenges. But it is also bringing some of the best opportunities we’ve seen in a long, long time’ 

According to the ChineseFortuneCalendar.com Chinese astrology is based on the balance of the five elements of each animal.The snake contains mainly fire. It also contains some metal and earth. 2013 is a water year and the colour of water within the five elements system is black therefore it is the year of the Black Water Snake. As water and fire are opposite elements, some suggest that most people will experience a mix of good and bad fortune in 2013.

The Snake is the most intuitive, introspective, refined and collected of the animal signs. People born in the Year of the Snake are attractive people who do not become flustered easily. They are graceful, exciting and dark at the same time.

How does the Snake fair in a business environment?

Contemplative and private, the Snake is not outwardly emotional. Cunning and reticent, the snake works very modestly in the business environment plotting and scheming to make certain things turn out exactly as they want them to.

Find out which animal represents the year you were born

What does this mean for you in 2013? Here’s your answer from futuresobright.com!

ziggiapps and subsequently zapplab.net came into being in 2009, the year of the Ox, so we are predicting a year of focus and hard work to get us where we want to go! With Mobile Marketing growing at an exponential ratecheck out the facts here –  we know where our focus lies!

Join us today for free @ zapplab.net

zappy New Year

Cost Effective Mobile Marketing for your business

I would be very surprised if the term ‘mobile marketing’ has not featured in your sales meetings lately….the stats speak for themselves:
  • There are 7 billion people on Earth. 5.1 billion own a cell phone. (Mobile Marketing Association Asia, 2011)
  • 49% of the Irish population own a smartphone –  up 14% on March 2011 and this figure is expected to rise to 71% by the end of 2012. (MrLukeAbbott.com)
  • 70% of all mobile searches result in action within 1 hour. 70% of online searches result in action in one month. (Mobile Marketer, 2012)
So what is the best, fastest and most cost-effective way to get your business on the mobile sphere?
zapplab.net has the answer – reach your existing clientèle on the move, provide them with your essential information and with an avenue to share that information to gain new clients.
Save Money:
zapplab’s approach means that every business can afford to easily engage their customers. Why spend thousands on re-developing your website or designing native apps?
zapplab.net offers a professional mobile web-app tool at an affordable price allowing users to create professional web-apps in a fraction of the time compared to other leading mobile design tools. Users will enjoy the same experience as a native app – they just scan the QR Code and save to their homescreen!
Save Time:
You only have 20 seconds to grab your customers attention on mobile devices.  What will you say? What information do you need to get to your target market? What questions are your customers asking about you?
zapplab.net’s 4 page template focuses on essential information – Who, What, When, Where – expose your brand, advertise your latest offers, provide your contact details, lead clients directly to your door AND for further expansion your clients can share your information with their friends with one click – phone to phone, phone to email, phone to social media…..
Design your zapp once and deliver cross platform web-apps with ease offering your clients a high impact app experience with the convenience of web based editing tools to update your web-apps in seconds without code.
Explore these ‘zapplab in action’ scenarios to see just how zapplab can expand your business reach:

zapplab in action -Restaurant/Pub/Hotel

Restaurant – (the same principle applies to a hotel/pub setting)
A hungry customer –  Dave, books a table for dinner with some friends.
The  reservation is confirmed by the restaurant via text message to Dave’s phone. Dave then clicks on the attached link to restaurant’s custom zapp.
The customer then shares the zapp with all members of the party.
Now all members of the party can see all your details and even preview the menu and today’s specials.
They also have a map to lead them to your restaurant as well as a click-to-call feature to call you directly.
Impressed by the restaurant the customers share the zapp via Facebook with all their friends….and the cycle begins again……and again……