Understanding the “Looking Down” Generation

newsite3Customers are bombarded by advertising everywhere they go, billboards, car radio, bus shelters.  When they get home they are bombarded by TV, radio and magazines.  However, more and more people are looking away from traditional advertising methods and and are focusing on the self.  The surroundings around people are a blur and the focus is on smartphones.  Advertising billboards are just more blurry images we pass by without noticing that is why traditional advertising methods are being replaced by mobile advertising.  Even the power of television advertising is slipping, as viewers heads dip down to mobile phones and tablets during adverts.  So, still think mobile marketing isn’t for you yet?  Think again.  Mobile is not a passing craze or a novelty but has become an essential part of our working and social lives.  What can businesses do to get mobile ready?  Firstly make sure your website is mobile optimized.  This does not mean making a miniature version of your existing site but designing for mobiles first or separately.  Mobile browsing is completely different to desktop as the user interaction changes from click to touch and screen sizes shrink, so the “About Us” section is less important on mobiles and the map and contact details are extremely important.

Here are a few tips:

1. Use all of your available screen. Some screens like the iPhone 4 are roughly the size of a business card so keep that in mind. How much info can you put on a business card?

2. Keep text to a minimum. Make your message short and snappy and your font clean and large.  A rule of thumb for mobile design is if you can read it at arms length.

3. Images above anything else.  Customers are far more responsive to images than text.

4. Call to Action.  Mobile marketing is all about call to action, so be sure to have a click to call button or click to email button on your site and not just a typed version.  People on mobiles are far more impulsive so keep it simple for them to react.

With these simple rules you can really make your business mobile.  Please contact us at zapplab for an informal chat;-)

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Photographers – Attract More Customers with Portfolio Apps

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The team here at, zapplab.net, has come up with a brand new marketing platform for photographers, the ideal way to go mobile and communicate with your target market. Showcase your images and services, and enhance your existing online presence!

Why go mobile?

The founders of zapplab have been studying the mobile market for years; current figures on mobile trends speak for themselves:

81% of mobile device owners use their phones for product/services research.

95% of smartphone users look up local information  – 61% of whom follow through with a call.

9/10 mobile searches lead to action.

(For more on mobile trends click here.)

These figures indicate that mobile users browsing on their mobile devices are looking for specific information on the go and respond to smooth optimised mobile experiences. They want key information answering basic questions on a given product/service/event. In response to this, zapplab offers a 4 page zapp which shares this essential information: Who? What? When? & Where?

Where do photographers and weddings come into this marketing equation? 

zapplab provides photographers with a smart and simple mobile marketing solution; an optimised mobile experience. Digitise your business card, mobile optimise your portfolio and put your business details directly on the phone and in the hands of prospective clients. With click-to-call functionality you can be contacted at the click of a button.

Consider for a moment your website and Facebook page as your online brochure – and consider this opportunity to go mobile as your online flyer. It is mobile, social and peer-to-peer marketing/branding at its best! Your logo, contact details and images distributed quickly and easily across social media, text and websites.

On publication of a zapp, a unique QR code is generated which you can include on business cards and existing promotional material. zapplab’s powerful tool allows you to expand your reach while giving you complete control over your chosen mobile marketing strategy.

zapplab can also enhance your branding at conferences, events, festivals and be useful for small/medium size companies – another service which can make you stand out from the competition and bring in extra revenue for your business.

Check out a sample portfolio zapp recently produced by Ebony & Pearl Photography marketing their wedding photography services.

zapp happy!

‘Mobilise’ your Car Sales with zapplab!

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This is a busy month for car sales and the competition is tough, especially in today’s market. Getting your customers attention has never been more important.

It is estimated, for every car sold their will be €1000 spent on advertising. It’s quite a big chunk of the overall margin but this is the reality of attracting customers in the car industry.

Bin that Brochure?

Over the past month I have visited a few dozen showrooms around the country. All the usual polished brochures were on show but none offered a mobile option. With over 60% of people now using their phone as the primary device in gathering information, isn’t it time every business went mobile?

Brochures are great and essential to entice clients, but they are usually rolled and binned shortly after leaving the showroom. They are expensive to print and deliver and lack the interactivity needed in modern advertising.

No, Digitise It!

With just a simple QR code (Quick Response Code) you can digitise all your promotional material – including your brochures. Customers can simply scan and enjoy all your high impact brochure content on their mobile device and even watch a video advertisement.  With the addition of a small sticker on every brochure, car windscreen and showroom window, you can offer 24 hour access to your brochure information via your own purpose built mobile web-app!

Getting your point across quickly and stylishly is the key to selling high-end goods such as cars.  Imagine how impressed your customers will be when they can download an app for your dealership on the specific car they want!

The great thing about mobile marketing is the distribution costs.  Simply send out the app via social media, email or SMS and you are directly on potential customers phones.

How much does it cost? 

You can create web-apps for just €9.99 per month using zapplab.net

It’s very simple and you can switch it on and off as often as you like and pay only for the months you require.

There has never been a simpler and easier marketing solution for car dealerships – go mobile and reach your customers this January.

zappity New Year from all the team here at zapplab!

Wishing you a very zappy Christmas!

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We all know the Stats  –

  • By 2013more people will use mobile phones than PCs to get online (Gartner)
  •  The number of mobile devices is set to more than double in the next few years and by 2016one billion people will own smartphones!!
  • Businesses need to think big about how to use mobile products to engage with customers.(Forrester).

The numbers speak for themselves and the Christmas market boosts these figures!

Will 2013 be the year your business goes mobile? It doesn’t have to be so complicated or pricey!

Remember, mobile users are looking for specific information – they do not intend on browsing your site for hours. Respond quickly with a  “zapp”  – a mobile marketing app that you have complete autonomy over, both in design and content!

Express yourself and your web presence with this slick web-app building tool!

Not convinced? Try it out for FREE now on zapplab.net – activate and publish your zapp for just 9.99 per month!! This price is incredible compared to thousands in development costs for website optimisation or native apps.

Grab those Christmas shoppers’ attention by following our simple festive guide to Mobile Marketing:

C is for those browsing Christmas Customers – your dream customers. At no other time of the year is your target market quite so alert and on the hunt for a good bargain, help them cross a few things off that list!

H is for HTML5.  zapplab uses the latest in HTML5 and other leading cloud technology to provide a super-fast and highly customisable web-app builder for you, and to ensure the greatest mobile experience for your customers.

R is for Retail: With an increase in footfall and window shoppers, grab their attention with QR codes in your window, promotional material & displays. Tempt them further by adding a YouTube video to showcase your products.

I is for the iPhone and all other smartphones – zapplab provides businesses with the tools to create a full screen, cross platform, high impact & unique web presence.

S is for Special offers and coupons.  Provide discounts via your business zapp: coupons/barcodes/vouchers.  Your customers will share this with family and friends  promoting your business and increasing your sales.

T is for Try it for free. Sign-up today, to create and edit your own zapps for FREE.

M is for Mobile Marketing; zapplab is online marketing, social marketing and mobile marketing at its best. zapps allow you to add social networking sites at a touch of a button and your share button means customers can spread the word for you – go viral this Christmas!

A is for Advertising; communicate your Christmas message; limited offers, latest products and services, best sellers, Top 10s, special editions, the perfect gift for that special someone, Christmas & New Year parties & events…..you decide….

Z is for zapplab.net  – make all these Christmas dreams come true for just €9.99 per month with no contract.

From all the team here at zapplab.net we would like to wish all our customers a very zappy Christmaz!!  

The misuse of QR Codes

What does QR stand for? Quick Response.

Why then it is evident that this concept has yet to be grasped by a lot of the people employing QR Codes in their marketing campaigns?

QR codes should provide customer convenience bringing them from ink to link; directing them to the information they are looking for.

The majority of QR codes, from a newspaper advertisement for example, lead not to a specific piece of information but to generic information. This does not save time; it is not convenient for the customer and does not define a quick response.

The customer has taken the time and effort to scan your code to find out more about the product/promotion they see before them – why would you lead them to a generic homepage?

Even for the small percentage of companies that do have mobile optimised websites this is the equivalent of a customer entering a store and asking the manager; “do you sell shoes?”, the manager responds; “yes somewhere in the store you will find shoes for sale so please don’t hesitate to have a good search”.

Customers are not lead directly to their desired destination. How can this process be labelled as a  ‘Quick Response’?

QR codes need to be specific and need to be helpful to the customer. Playing hide and seek behind them or leading them to a generic homepage will frustrate the mobile user and a frustrated customer is a lost customer.

How quick is a quick response?

Businesses have 20-40 seconds to catch the attention of their mobile customers; therefore leading them to wider generic information is most certainly counterproductive.

So, what is the quick response customers require?  

A Quick Response code should act as a bridge to specific, instant, relevant information for your customers.

Imagine providing them with this quick response information for just 9.99 a month? zapplab has it covered. Your company needs a zapp; an instant web app.

This form of marketing is a call-to-action; the customer is looking for action not an expedition.

If you want your customer to search, have an egg hunt with a bumper prize at the end not a QR code.  After-all, you have spent hundreds and thousands on designing a beautiful advert only to stick an odd looking black and white square in the corner, to lead your customers around in circles?

Remember, QR codes can sell your products but only if you’re quick enough to respond.

zappity quick!