Understanding the “Looking Down” Generation

newsite3Customers are bombarded by advertising everywhere they go, billboards, car radio, bus shelters.  When they get home they are bombarded by TV, radio and magazines.  However, more and more people are looking away from traditional advertising methods and and are focusing on the self.  The surroundings around people are a blur and the focus is on smartphones.  Advertising billboards are just more blurry images we pass by without noticing that is why traditional advertising methods are being replaced by mobile advertising.  Even the power of television advertising is slipping, as viewers heads dip down to mobile phones and tablets during adverts.  So, still think mobile marketing isn’t for you yet?  Think again.  Mobile is not a passing craze or a novelty but has become an essential part of our working and social lives.  What can businesses do to get mobile ready?  Firstly make sure your website is mobile optimized.  This does not mean making a miniature version of your existing site but designing for mobiles first or separately.  Mobile browsing is completely different to desktop as the user interaction changes from click to touch and screen sizes shrink, so the “About Us” section is less important on mobiles and the map and contact details are extremely important.

Here are a few tips:

1. Use all of your available screen. Some screens like the iPhone 4 are roughly the size of a business card so keep that in mind. How much info can you put on a business card?

2. Keep text to a minimum. Make your message short and snappy and your font clean and large.  A rule of thumb for mobile design is if you can read it at arms length.

3. Images above anything else.  Customers are far more responsive to images than text.

4. Call to Action.  Mobile marketing is all about call to action, so be sure to have a click to call button or click to email button on your site and not just a typed version.  People on mobiles are far more impulsive so keep it simple for them to react.

With these simple rules you can really make your business mobile.  Please contact us at zapplab for an informal chat;-)

The Future of Mobile Marketing, Smart, Simple, zapplab.net

post_Wordpress_large3a

The future of mobile marketing is smart and simple. Why? Because your customers are now using their mobile devices to browse the internet and search for what they are looking for – your vital business information! No need to spend thousand re-developing your website or creating native apps – mobile apps are the answer!

zapplab.net is taking on the app stores by offering businesses a true alternative to smart-phone presence and marketing. App stores are jammed with millions of apps from all types of businesses and continuing to expand.

zapplab.net is offering a different approach allowing companies to build multi-platform web-apps called “zapps” .

We have an excellent beta offer: for just €49 you get all this:

1. zapp editor to easily build and update your mobile app.
2. Hosting for 6 months.
3. Unlimited users
4. Map/GPS functionality
5. Contact information at a click of a button
6. Embed video/audio/RSS
7. Share functionality
8. QR Code
9. Regular zapplab software updates

Why zapp your business?

http://www.zapplab.net

30% of users are now browsing on their mobile devices.

Over 98% of websites are not mobile compatible in Ireland, unlike our competitors in America and Asia.

Managing Director of ziggiapps.com, Aidan Haughey said;
“Getting on to smart phones is essential for businesses who want to grab customers attention;  your standard website will just not hold them. Users only browse for 20-40 seconds at a time and if they don’t get the essential information quickly you have lost them.”
zapplab.net’s solution is simple; strip your website down to the four essential parts of communication: Who, What, When and Where.

The four page zapp allows businesses to deliver their essential message  and can be updated regularly using a very simple online editor.

Is a web-app the same as a native app?

In the past there was a very clear divide between apps and websites. The main difference was that applications could access the hardware on phones such as GPS or camera features. But now, thanks to HTML5, the line has blurred and web-apps are now so similar to apps, most customers won’t realise the difference.

Distribution of zapps are also simpler than conventional methods. Via QR Codes they can simply be downloaded from a website/social site or can be emailed or texted to customers who can the open them on their phones.  QR codes can also be displayed on print media allowing customers to easily digitise your leaflet or poster to their phone in seconds.

A zapp is a marketing app.  Get started by going to www.zapplab.net