Why Should Marketers Care About Mobile Marketing?

ImageForbes recently ran a story on why marketers should care about mobile marketing, which made some excellent points that we will summarise here.  Mobile marketing is so important because it is the most personal technical device around and is something we enjoy on a personal level.  We are also never far away from our mobiles.  For most of the day (and night), mobiles are literally within arms reach.  We check them regularly for updates and for many it is the last thing they check before going to sleep and the first thing they check when waking up. When we leave the house we check for 3 things: Keys. wallet and phone.  How far have you turned back to pick up a forgotten phone?  People even arrive late for work to retrieve forgotten mobiles.

These devices control our lives and marketers need to start seeing them as serious avenues of marketing and not just tech gimmicks.  For years, zapplab has researched consumer relations with mobile devices and we have seen an incredible growth in use over the past 5 years since the release of smartphones.  But unlike traditional marketing, old traditions will not work on mobiles because they are so personal to the user.  Spam, junk and random scatter gun marketing approaches are gone.  So to is long winded copy and pages of info.  Keep it short and keep it snappy and visual. Zapplab recently released the 4 page app for businesses.  This product takes the essential information sought by customers on the move; who, what, when and where, and delivers it in a bite size mobile web-app that gets your message across in the 10 to 30 seconds customers will spend on browsing. 

The message is clear: all Marketers need to go mobile and get their clients into the hands of their customers before competitors do.  The full article by Kimberly Whitler is available here: http://www.forbes.com/sites/kimberlywhitler/2013/04/25/why-should-marketers-care-about-mobile-marketing/

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What is a zapp? Why zapp?

Scan QR for example.

zapps are built in zapplab and are 4 page, cross platform web-apps – a smart, simple marketing solution for all businesses.

zapps” are bite sized nuggets of information which offer your customers all the information they need answering the four essential elements of communication:

Who?  – Front Page  – Logo/Branding

What?  –  Essential info – product/service description….images/videos

When?  – Essential info – latest news, offers/promotions on now, upcoming events…images/videos

Where? – Contact details, GPS Location, links to more information; FB, twitter, linked-in, blogs.

No more complicated navigation systems, just a simple swipe and scroll display which customers use intuitively.

zapps provide a  high impact app experience for the user and the ease of a web-app to the business owner/designer for simple updates.

Why zapp??

  • Over 30% of people are now browsing on their mobile devices, it is essential for all businesses to get their presence on mobiles.
  • 98% of websites are not mobile compatible. (Ireland)
  • With only 30-40 seconds to grab your customer’s attention on mobile phones your business needs to get its message across fast.
  • A zapp is a marketing app for selling specific products and services.
  • Distribution is simple: QR Code – on your website, social media, SMS, print media – digitise your poster in seconds.
  • zapplab accelerates the process of mobile web development.
  • Design once and deliver cross platform web-apps with ease offering your clients an app-like experience.
  • Now, thanks to HTML5, the line has blurred and Web-Apps are now so similar to apps, most customers won’t realise the difference.
  • Enjoy the convenience of web based editing tools to update your web-apps in seconds and as often as you like.
  • Enjoy all your favourite pro tools for web-design, with a user-friendly interface.
  • Enjoy the ease of being able to publish and preview zapps on your device
  • Unlike other online mobile tools we offer a solution that fits all business needs.
  • Create an App-like experience with the convenience of the web……….

Designers!! Let us know what you think!

zapplab is the most effective mobile marketing tool on the market because it takes the essential information and delivers it to the customer in a stylish and convenient 4 page package.