Forbes recently ran a story on why marketers should care about mobile marketing, which made some excellent points that we will summarise here. Mobile marketing is so important because it is the most personal technical device around and is something we enjoy on a personal level. We are also never far away from our mobiles. For most of the day (and night), mobiles are literally within arms reach. We check them regularly for updates and for many it is the last thing they check before going to sleep and the first thing they check when waking up. When we leave the house we check for 3 things: Keys. wallet and phone. How far have you turned back to pick up a forgotten phone? People even arrive late for work to retrieve forgotten mobiles.
These devices control our lives and marketers need to start seeing them as serious avenues of marketing and not just tech gimmicks. For years, zapplab has researched consumer relations with mobile devices and we have seen an incredible growth in use over the past 5 years since the release of smartphones. But unlike traditional marketing, old traditions will not work on mobiles because they are so personal to the user. Spam, junk and random scatter gun marketing approaches are gone. So to is long winded copy and pages of info. Keep it short and keep it snappy and visual. Zapplab recently released the 4 page app for businesses. This product takes the essential information sought by customers on the move; who, what, when and where, and delivers it in a bite size mobile web-app that gets your message across in the 10 to 30 seconds customers will spend on browsing.
The message is clear: all Marketers need to go mobile and get their clients into the hands of their customers before competitors do. The full article by Kimberly Whitler is available here: http://www.forbes.com/sites/kimberlywhitler/2013/04/25/why-should-marketers-care-about-mobile-marketing/