Understanding the “Looking Down” Generation

newsite3Customers are bombarded by advertising everywhere they go, billboards, car radio, bus shelters.  When they get home they are bombarded by TV, radio and magazines.  However, more and more people are looking away from traditional advertising methods and and are focusing on the self.  The surroundings around people are a blur and the focus is on smartphones.  Advertising billboards are just more blurry images we pass by without noticing that is why traditional advertising methods are being replaced by mobile advertising.  Even the power of television advertising is slipping, as viewers heads dip down to mobile phones and tablets during adverts.  So, still think mobile marketing isn’t for you yet?  Think again.  Mobile is not a passing craze or a novelty but has become an essential part of our working and social lives.  What can businesses do to get mobile ready?  Firstly make sure your website is mobile optimized.  This does not mean making a miniature version of your existing site but designing for mobiles first or separately.  Mobile browsing is completely different to desktop as the user interaction changes from click to touch and screen sizes shrink, so the “About Us” section is less important on mobiles and the map and contact details are extremely important.

Here are a few tips:

1. Use all of your available screen. Some screens like the iPhone 4 are roughly the size of a business card so keep that in mind. How much info can you put on a business card?

2. Keep text to a minimum. Make your message short and snappy and your font clean and large.  A rule of thumb for mobile design is if you can read it at arms length.

3. Images above anything else.  Customers are far more responsive to images than text.

4. Call to Action.  Mobile marketing is all about call to action, so be sure to have a click to call button or click to email button on your site and not just a typed version.  People on mobiles are far more impulsive so keep it simple for them to react.

With these simple rules you can really make your business mobile.  Please contact us at zapplab for an informal chat;-)

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Why Should Marketers Care About Mobile Marketing?

ImageForbes recently ran a story on why marketers should care about mobile marketing, which made some excellent points that we will summarise here.  Mobile marketing is so important because it is the most personal technical device around and is something we enjoy on a personal level.  We are also never far away from our mobiles.  For most of the day (and night), mobiles are literally within arms reach.  We check them regularly for updates and for many it is the last thing they check before going to sleep and the first thing they check when waking up. When we leave the house we check for 3 things: Keys. wallet and phone.  How far have you turned back to pick up a forgotten phone?  People even arrive late for work to retrieve forgotten mobiles.

These devices control our lives and marketers need to start seeing them as serious avenues of marketing and not just tech gimmicks.  For years, zapplab has researched consumer relations with mobile devices and we have seen an incredible growth in use over the past 5 years since the release of smartphones.  But unlike traditional marketing, old traditions will not work on mobiles because they are so personal to the user.  Spam, junk and random scatter gun marketing approaches are gone.  So to is long winded copy and pages of info.  Keep it short and keep it snappy and visual. Zapplab recently released the 4 page app for businesses.  This product takes the essential information sought by customers on the move; who, what, when and where, and delivers it in a bite size mobile web-app that gets your message across in the 10 to 30 seconds customers will spend on browsing. 

The message is clear: all Marketers need to go mobile and get their clients into the hands of their customers before competitors do.  The full article by Kimberly Whitler is available here: http://www.forbes.com/sites/kimberlywhitler/2013/04/25/why-should-marketers-care-about-mobile-marketing/

Pope in Your Pocket

Pope in your pocket. All you need to know about the new Pope in an app.  All the facts, news and developments from Rome about Pope Francis the first.  Click on the link or scan the QR code with a smartphone to download.  http://store.zapplab.net/#!/sample25

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The app was built using www.zapplab.net and only took minutes to build.  http://store.zapplab.net/#!/sample25

Intelligence, Grace & Progress – The Year of the Snake!

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Kung Hei Fat Choi! Happy New Year!

February 10th marks the beginning of the Lunar New Year; moving from the Year of the Dragon with it’s promise of change, success, kindness and good luck to the year of the snake  bringing wisdom, intelligence and steady growth where focus and concentration are applied. Beware on the financial front!

Feng Shui Outlook presents us with a Ying Yang view of the arriving snake wisdom: ‘The Year of the Snake is coming and it promises some big challenges. But it is also bringing some of the best opportunities we’ve seen in a long, long time’ 

According to the ChineseFortuneCalendar.com Chinese astrology is based on the balance of the five elements of each animal.The snake contains mainly fire. It also contains some metal and earth. 2013 is a water year and the colour of water within the five elements system is black therefore it is the year of the Black Water Snake. As water and fire are opposite elements, some suggest that most people will experience a mix of good and bad fortune in 2013.

The Snake is the most intuitive, introspective, refined and collected of the animal signs. People born in the Year of the Snake are attractive people who do not become flustered easily. They are graceful, exciting and dark at the same time.

How does the Snake fair in a business environment?

Contemplative and private, the Snake is not outwardly emotional. Cunning and reticent, the snake works very modestly in the business environment plotting and scheming to make certain things turn out exactly as they want them to.

Find out which animal represents the year you were born

What does this mean for you in 2013? Here’s your answer from futuresobright.com!

ziggiapps and subsequently zapplab.net came into being in 2009, the year of the Ox, so we are predicting a year of focus and hard work to get us where we want to go! With Mobile Marketing growing at an exponential ratecheck out the facts here –  we know where our focus lies!

Join us today for free @ zapplab.net

zappy New Year

Wedding Photographer? Offer your clients something new!

600 x 276Photographers – Imagine being able to offer your clients (the happy couple) an app to cover their wedding, from invite to build-up through to the beautiful pictures you take on the day. By creating a simple app for your clients, complete with your branding throughout, this extra service serves you both:

  • It provides a platform for the couple to share essential details with their guests (e.g. church and reception venues, accommodation near-by, updates). Every guest attending the wedding will be keen to have all the relevant information about the upcoming big day on their phones and keen to share it with their friends.
  • This approach allows you the photographer, to market your services virally and put your information in the hands of circa 200+ guests. This smart new approach has the makings of a very successful viral marketing campaign hitting your key market; 25-35 year olds.

The zapp is based on the happy couple; your brand becomes unmistakable.

Check out this video on facebook 

Follow the zapplab Blog for email updates on this new and exciting approach to wedding photography services.

How much does it cost?

Just €9.99 per zapp per month with no contract!!

Pass the cost on to your clients and charge them for design, or use this smart and simple new approach to mobile marketing to wow your clients and spread the word at the same time!

For further information visit and to sign up today for free and start making your own web apps visit www.zapplab.net or email info@zapplab.net  / phone Aidan on + 353 86 086 6913.