Understanding the “Looking Down” Generation

newsite3Customers are bombarded by advertising everywhere they go, billboards, car radio, bus shelters.  When they get home they are bombarded by TV, radio and magazines.  However, more and more people are looking away from traditional advertising methods and and are focusing on the self.  The surroundings around people are a blur and the focus is on smartphones.  Advertising billboards are just more blurry images we pass by without noticing that is why traditional advertising methods are being replaced by mobile advertising.  Even the power of television advertising is slipping, as viewers heads dip down to mobile phones and tablets during adverts.  So, still think mobile marketing isn’t for you yet?  Think again.  Mobile is not a passing craze or a novelty but has become an essential part of our working and social lives.  What can businesses do to get mobile ready?  Firstly make sure your website is mobile optimized.  This does not mean making a miniature version of your existing site but designing for mobiles first or separately.  Mobile browsing is completely different to desktop as the user interaction changes from click to touch and screen sizes shrink, so the “About Us” section is less important on mobiles and the map and contact details are extremely important.

Here are a few tips:

1. Use all of your available screen. Some screens like the iPhone 4 are roughly the size of a business card so keep that in mind. How much info can you put on a business card?

2. Keep text to a minimum. Make your message short and snappy and your font clean and large.  A rule of thumb for mobile design is if you can read it at arms length.

3. Images above anything else.  Customers are far more responsive to images than text.

4. Call to Action.  Mobile marketing is all about call to action, so be sure to have a click to call button or click to email button on your site and not just a typed version.  People on mobiles are far more impulsive so keep it simple for them to react.

With these simple rules you can really make your business mobile.  Please contact us at zapplab for an informal chat;-)

Why Should Marketers Care About Mobile Marketing?

ImageForbes recently ran a story on why marketers should care about mobile marketing, which made some excellent points that we will summarise here.  Mobile marketing is so important because it is the most personal technical device around and is something we enjoy on a personal level.  We are also never far away from our mobiles.  For most of the day (and night), mobiles are literally within arms reach.  We check them regularly for updates and for many it is the last thing they check before going to sleep and the first thing they check when waking up. When we leave the house we check for 3 things: Keys. wallet and phone.  How far have you turned back to pick up a forgotten phone?  People even arrive late for work to retrieve forgotten mobiles.

These devices control our lives and marketers need to start seeing them as serious avenues of marketing and not just tech gimmicks.  For years, zapplab has researched consumer relations with mobile devices and we have seen an incredible growth in use over the past 5 years since the release of smartphones.  But unlike traditional marketing, old traditions will not work on mobiles because they are so personal to the user.  Spam, junk and random scatter gun marketing approaches are gone.  So to is long winded copy and pages of info.  Keep it short and keep it snappy and visual. Zapplab recently released the 4 page app for businesses.  This product takes the essential information sought by customers on the move; who, what, when and where, and delivers it in a bite size mobile web-app that gets your message across in the 10 to 30 seconds customers will spend on browsing. 

The message is clear: all Marketers need to go mobile and get their clients into the hands of their customers before competitors do.  The full article by Kimberly Whitler is available here: http://www.forbes.com/sites/kimberlywhitler/2013/04/25/why-should-marketers-care-about-mobile-marketing/

Pope in Your Pocket

Pope in your pocket. All you need to know about the new Pope in an app.  All the facts, news and developments from Rome about Pope Francis the first.  Click on the link or scan the QR code with a smartphone to download.  http://store.zapplab.net/#!/sample25

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The app was built using www.zapplab.net and only took minutes to build.  http://store.zapplab.net/#!/sample25