The team here at, zapplab.net, has come up with a brand new marketing platform for photographers, the ideal way to go mobile and communicate with your target market. Showcase your images and services, and enhance your existing online presence!
Why go mobile?
The founders of zapplab have been studying the mobile market for years; current figures on mobile trends speak for themselves:
81% of mobile device owners use their phones for product/services research.
95% of smartphone users look up local information – 61% of whom follow through with a call.
9/10 mobile searches lead to action.
(For more on mobile trends click here.)
These figures indicate that mobile users browsing on their mobile devices are looking for specific information on the go and respond to smooth optimised mobile experiences. They want key information answering basic questions on a given product/service/event. In response to this, zapplab offers a 4 page zapp which shares this essential information: Who? What? When? & Where?
Where do photographers and weddings come into this marketing equation?
zapplab provides photographers with a smart and simple mobile marketing solution; an optimised mobile experience. Digitise your business card, mobile optimise your portfolio and put your business details directly on the phone and in the hands of prospective clients. With click-to-call functionality you can be contacted at the click of a button.
Consider for a moment your website and Facebook page as your online brochure – and consider this opportunity to go mobile as your online flyer. It is mobile, social and peer-to-peer marketing/branding at its best! Your logo, contact details and images distributed quickly and easily across social media, text and websites.
On publication of a zapp, a unique QR code is generated which you can include on business cards and existing promotional material. zapplab’s powerful tool allows you to expand your reach while giving you complete control over your chosen mobile marketing strategy.
zapplab can also enhance your branding at conferences, events, festivals and be useful for small/medium size companies – another service which can make you stand out from the competition and bring in extra revenue for your business.
Check out a sample portfolio zapp recently produced by Ebony & Pearl Photography marketing their wedding photography services.