Cost Effective Mobile Marketing for your business

I would be very surprised if the term ‘mobile marketing’ has not featured in your sales meetings lately….the stats speak for themselves:
  • There are 7 billion people on Earth. 5.1 billion own a cell phone. (Mobile Marketing Association Asia, 2011)
  • 49% of the Irish population own a smartphone –  up 14% on March 2011 and this figure is expected to rise to 71% by the end of 2012. (
  • 70% of all mobile searches result in action within 1 hour. 70% of online searches result in action in one month. (Mobile Marketer, 2012)
So what is the best, fastest and most cost-effective way to get your business on the mobile sphere? has the answer – reach your existing clientèle on the move, provide them with your essential information and with an avenue to share that information to gain new clients.
Save Money:
zapplab’s approach means that every business can afford to easily engage their customers. Why spend thousands on re-developing your website or designing native apps? offers a professional mobile web-app tool at an affordable price allowing users to create professional web-apps in a fraction of the time compared to other leading mobile design tools. Users will enjoy the same experience as a native app – they just scan the QR Code and save to their homescreen!
Save Time:
You only have 20 seconds to grab your customers attention on mobile devices.  What will you say? What information do you need to get to your target market? What questions are your customers asking about you?’s 4 page template focuses on essential information – Who, What, When, Where – expose your brand, advertise your latest offers, provide your contact details, lead clients directly to your door AND for further expansion your clients can share your information with their friends with one click – phone to phone, phone to email, phone to social media…..
Design your zapp once and deliver cross platform web-apps with ease offering your clients a high impact app experience with the convenience of web based editing tools to update your web-apps in seconds without code.
Explore these ‘zapplab in action’ scenarios to see just how zapplab can expand your business reach:

zapplab in action – Retail

Jane goes to the grocery store after work to buy dinner. She’s not sure what she feels like ….she then sees a special display of sauces with QR codes on the  bottles.

With a quick scan Jane receives a recipe and video demonstration of Thai Green Curry.
On page 3 of the zapp Jane sees she now has a suggested shopping list for Thai Green Curry including a list of  complimentary wines, starters and desserts.
Jane goes home after her stress-free shopping, makes delicious Thai Green Curry and shares the zapp with all her friends on facebook!

Have a sale on for one day only? Tell your customers:

More ‘zapplab in action’ scenarios

zapplab in action – Theatre and Cinema

Jack & Sandra are trying to decide which film they want to go and see in the local cinema – they work in 2 different parts of the city.
Jack scans the QR Code on a poster as he passes the cinema on his way to work.
Jack can now see all the current listings and he can watch all the trailers on his phone.
He now shares the zapp with Sandra via email with his suggestions.

Sandra can now also view the listings and trailers, she has a map to the cinema and can book the tickets directly via the zapp or click-to-call…

Sandra thinks of a few friends who would also enjoy the film  – she shares the zapp with all of them too.

Jack & Sandra and their circle of friends now have the local cinema info on their phones – this zapp, like all zapps can be updated in an instant!

More ‘zapplab in action’ scenarios

zapplab in action -Restaurant/Pub/Hotel

Restaurant – (the same principle applies to a hotel/pub setting)
A hungry customer –  Dave, books a table for dinner with some friends.
The  reservation is confirmed by the restaurant via text message to Dave’s phone. Dave then clicks on the attached link to restaurant’s custom zapp.
The customer then shares the zapp with all members of the party.
Now all members of the party can see all your details and even preview the menu and today’s specials.
They also have a map to lead them to your restaurant as well as a click-to-call feature to call you directly.
Impressed by the restaurant the customers share the zapp via Facebook with all their friends….and the cycle begins again……and again……