Intelligence, Grace & Progress – The Year of the Snake!

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Kung Hei Fat Choi! Happy New Year!

February 10th marks the beginning of the Lunar New Year; moving from the Year of the Dragon with it’s promise of change, success, kindness and good luck to the year of the snake  bringing wisdom, intelligence and steady growth where focus and concentration are applied. Beware on the financial front!

Feng Shui Outlook presents us with a Ying Yang view of the arriving snake wisdom: ‘The Year of the Snake is coming and it promises some big challenges. But it is also bringing some of the best opportunities we’ve seen in a long, long time’ 

According to the ChineseFortuneCalendar.com Chinese astrology is based on the balance of the five elements of each animal.The snake contains mainly fire. It also contains some metal and earth. 2013 is a water year and the colour of water within the five elements system is black therefore it is the year of the Black Water Snake. As water and fire are opposite elements, some suggest that most people will experience a mix of good and bad fortune in 2013.

The Snake is the most intuitive, introspective, refined and collected of the animal signs. People born in the Year of the Snake are attractive people who do not become flustered easily. They are graceful, exciting and dark at the same time.

How does the Snake fair in a business environment?

Contemplative and private, the Snake is not outwardly emotional. Cunning and reticent, the snake works very modestly in the business environment plotting and scheming to make certain things turn out exactly as they want them to.

Find out which animal represents the year you were born

What does this mean for you in 2013? Here’s your answer from futuresobright.com!

ziggiapps and subsequently zapplab.net came into being in 2009, the year of the Ox, so we are predicting a year of focus and hard work to get us where we want to go! With Mobile Marketing growing at an exponential ratecheck out the facts here –  we know where our focus lies!

Join us today for free @ zapplab.net

zappy New Year

Wedding Photographer? Offer your clients something new!

600 x 276Photographers – Imagine being able to offer your clients (the happy couple) an app to cover their wedding, from invite to build-up through to the beautiful pictures you take on the day. By creating a simple app for your clients, complete with your branding throughout, this extra service serves you both:

  • It provides a platform for the couple to share essential details with their guests (e.g. church and reception venues, accommodation near-by, updates). Every guest attending the wedding will be keen to have all the relevant information about the upcoming big day on their phones and keen to share it with their friends.
  • This approach allows you the photographer, to market your services virally and put your information in the hands of circa 200+ guests. This smart new approach has the makings of a very successful viral marketing campaign hitting your key market; 25-35 year olds.

The zapp is based on the happy couple; your brand becomes unmistakable.

Check out this video on facebook 

Follow the zapplab Blog for email updates on this new and exciting approach to wedding photography services.

How much does it cost?

Just €9.99 per zapp per month with no contract!!

Pass the cost on to your clients and charge them for design, or use this smart and simple new approach to mobile marketing to wow your clients and spread the word at the same time!

For further information visit and to sign up today for free and start making your own web apps visit www.zapplab.net or email info@zapplab.net  / phone Aidan on + 353 86 086 6913.

Photographers – Attract More Customers with Portfolio Apps

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The team here at, zapplab.net, has come up with a brand new marketing platform for photographers, the ideal way to go mobile and communicate with your target market. Showcase your images and services, and enhance your existing online presence!

Why go mobile?

The founders of zapplab have been studying the mobile market for years; current figures on mobile trends speak for themselves:

81% of mobile device owners use their phones for product/services research.

95% of smartphone users look up local information  – 61% of whom follow through with a call.

9/10 mobile searches lead to action.

(For more on mobile trends click here.)

These figures indicate that mobile users browsing on their mobile devices are looking for specific information on the go and respond to smooth optimised mobile experiences. They want key information answering basic questions on a given product/service/event. In response to this, zapplab offers a 4 page zapp which shares this essential information: Who? What? When? & Where?

Where do photographers and weddings come into this marketing equation? 

zapplab provides photographers with a smart and simple mobile marketing solution; an optimised mobile experience. Digitise your business card, mobile optimise your portfolio and put your business details directly on the phone and in the hands of prospective clients. With click-to-call functionality you can be contacted at the click of a button.

Consider for a moment your website and Facebook page as your online brochure – and consider this opportunity to go mobile as your online flyer. It is mobile, social and peer-to-peer marketing/branding at its best! Your logo, contact details and images distributed quickly and easily across social media, text and websites.

On publication of a zapp, a unique QR code is generated which you can include on business cards and existing promotional material. zapplab’s powerful tool allows you to expand your reach while giving you complete control over your chosen mobile marketing strategy.

zapplab can also enhance your branding at conferences, events, festivals and be useful for small/medium size companies – another service which can make you stand out from the competition and bring in extra revenue for your business.

Check out a sample portfolio zapp recently produced by Ebony & Pearl Photography marketing their wedding photography services.

zapp happy!

‘Mobilise’ your Car Sales with zapplab!

MotorSales

This is a busy month for car sales and the competition is tough, especially in today’s market. Getting your customers attention has never been more important.

It is estimated, for every car sold their will be €1000 spent on advertising. It’s quite a big chunk of the overall margin but this is the reality of attracting customers in the car industry.

Bin that Brochure?

Over the past month I have visited a few dozen showrooms around the country. All the usual polished brochures were on show but none offered a mobile option. With over 60% of people now using their phone as the primary device in gathering information, isn’t it time every business went mobile?

Brochures are great and essential to entice clients, but they are usually rolled and binned shortly after leaving the showroom. They are expensive to print and deliver and lack the interactivity needed in modern advertising.

No, Digitise It!

With just a simple QR code (Quick Response Code) you can digitise all your promotional material – including your brochures. Customers can simply scan and enjoy all your high impact brochure content on their mobile device and even watch a video advertisement.  With the addition of a small sticker on every brochure, car windscreen and showroom window, you can offer 24 hour access to your brochure information via your own purpose built mobile web-app!

Getting your point across quickly and stylishly is the key to selling high-end goods such as cars.  Imagine how impressed your customers will be when they can download an app for your dealership on the specific car they want!

The great thing about mobile marketing is the distribution costs.  Simply send out the app via social media, email or SMS and you are directly on potential customers phones.

How much does it cost? 

You can create web-apps for just €9.99 per month using zapplab.net

It’s very simple and you can switch it on and off as often as you like and pay only for the months you require.

There has never been a simpler and easier marketing solution for car dealerships – go mobile and reach your customers this January.

zappity New Year from all the team here at zapplab!