No-matter how smart technology becomes, marketing remains the same.
You have got to get your message across fast and impact your customers….we believe the essential information consists of the 4 main elements of communication: Who? What? When? Where? zapplab.net utilises the power of these 4 elements.
zapplab’s 4 steps to mobile marketing
1. Make sure the experience is mobile optimised!
This may seem a little obvious but a lot of QR codes lead directly to normal websites. This results in a far from smooth experience for the user. The “pinching” and trying to hit tiny buttons on a mobile device makes the experience frustrating and you will loose your customers in seconds.
Remember – you don’t scan QR codes with a PC!
2. Make it relevant.
You have only between 20-40 seconds to grab your customers attention. If they have made the effort to follow your link – provide the information they are looking for – browsers want the relevant information NOW.
3. Entice them further
Now that you have their attention, make an impact – offer them a visual treat as well as complimentary product or service. Create leads to further sales.
4. Include contact information and share buttons.
People on mobile devices are on the move – with your contact details at the touch of a button – a map from their current location or a telephone number – they are more likely to find you! People like sharing – a simple share button is essential.
If you remember these 4 points your mobile marketing campaigns will be more successful.
zapplab.net can implement these within minutes….