Have you noticed strange squares appearing in advertisements recently? QR codes have been used in Japan for the past ten years and now it seems the European market is ready for them. In recent months we have seen a rise in the use of QR codes in advertisements, leaflets and posters.
What are they exactly?
QR codes can be scanned by smart-phones, using a free downloadable app and the camera on the phone. Simply point, click and voila, your customer has whatever information you want to send them.
This can be a simple few lines of text, a telephone number but more often than not it is used as a link to a website or app. This is the simplest and best way to direct people to your website or app and is so simple to set up and free.
We would highly recommend them and encourage people to include them in all promotional material, signs, stickers, beer mats, napkins, menus, business cards and even T-shirts or mugs.
Go on – Scan ME!
QR codes are also very eye-catching and have a “call to action” quality above most other methods of website promotion. There are lots of places you can create them but we recommend http://qrcode.kaywa.com/
Have a scan of our QR code attached for a sample of our 4 page zapp.