This is a busy month for car sales and the competition is tough, especially in today’s market. Getting your customers attention has never been more important.
It is estimated, for every car sold their will be €1000 spent on advertising. It’s quite a big chunk of the overall margin but this is the reality of attracting customers in the car industry.
Bin that Brochure?
Over the past month I have visited a few dozen showrooms around the country. All the usual polished brochures were on show but none offered a mobile option. With over 60% of people now using their phone as the primary device in gathering information, isn’t it time every business went mobile?
Brochures are great and essential to entice clients, but they are usually rolled and binned shortly after leaving the showroom. They are expensive to print and deliver and lack the interactivity needed in modern advertising.
No, Digitise It!
With just a simple QR code (Quick Response Code) you can digitise all your promotional material – including your brochures. Customers can simply scan and enjoy all your high impact brochure content on their mobile device and even watch a video advertisement. With the addition of a small sticker on every brochure, car windscreen and showroom window, you can offer 24 hour access to your brochure information via your own purpose built mobile web-app!
Getting your point across quickly and stylishly is the key to selling high-end goods such as cars. Imagine how impressed your customers will be when they can download an app for your dealership on the specific car they want!
The great thing about mobile marketing is the distribution costs. Simply send out the app via social media, email or SMS and you are directly on potential customers phones.
How much does it cost?
You can create web-apps for just €9.99 per month using zapplab.net
It’s very simple and you can switch it on and off as often as you like and pay only for the months you require.
There has never been a simpler and easier marketing solution for car dealerships – go mobile and reach your customers this January.
zappity New Year from all the team here at zapplab!